SEPARATE YOURSELF
FROM YOUR COMPETITION

WHAT IS INBOUND MARKETING

Inbound Marketing is enabling potential customers to find you online by providing valuable content that prospects find relevant to their interests, converting those prospects to leads with premium content, and nurturing those prospects with marketing automation efforts until they are ready to make a purchase or become a customer. The keyword here is inbound. They come to you, and they do it by choice.

TOOLS OF INBOUND MARKETING

Razor implements inbound marketing which results in lead generation through the use of a number of tools. Some examples of these utilities are:

  • Search Engine Optimization (SEO)
  • Search Engine Advertising
  • Social Media Management
  • Social Media Advertising
  • Updated Blogs
  • LinkedIn Advertising

PROCESS OF INBOUND MARKETING

Once the Strategic Inbound Marketing Plan is created, it is time to begin setting up the campaign. Several things may be required during this phase in order for the campaign to succeed.

  • Website Redesign, Development, & Optimization
  • Blog Initiation
  • Setup Inbound Marketing Software
  • Import Existing Marketing Lists
  • Design and Setup Lead Generation Forms
  • Design and Develop Landing Pages
  • Email Template Design Social Media Account
  • Setup
  • Repurpose of Existing Marketing Assets
  • Create New Marketing Assets
  • Premium Content Creation
  • CRM Integrations

DETAILS OF INBOUND MARKETING TOOLS

Social Media Advertising

Develop a set of detailed audiences to target on Facebook and LinkedIn that will place relevant advertisements on their newsfeeds

Social Media Management

Provide tailored Facebook management services with a dedicated social media manager and project manager

  • Increased Traffic
  • Improved Loyalty
  • Created Content
  • Increased Facebook Followers
  • Revenue Ideas
  • Managed Facebook Reviews
  • Answered Inbound Messages and Comments

Search Engine Advertising

Text-based ads that display at the top of search engines (Google, Bing, Yahoo, AOL, etc.) when certain keywords are entered

Website Landing Pages

Design and develop an interior page to your website where prospects fill out a form to gain more information

Email Campaigns

Craft visually-appealing, responsive email templates for a robust email campaign to reach prospects going beyond "batch and blast" by utilizing defined segmented audiences

SEO

Alter the code of your website to improve search engine results allowing your website to appear higher on the list

Blogs

Write relevant blogs to add to your website to drive customer traffic and improve search engine results

CRM Integration

Funnel all existing and new lead and customer data into a Salesforce environment for a full lifecycle of management