Inbound Marketing is enabling potential customers to find you online by providing valuable content that prospects find relevant to their interests, converting those prospects to leads with premium content, and nurturing those prospects with marketing automation efforts until they are ready to make a purchase or become a customer. The keyword here is inbound. They come to you, and they do it by choice.
Razor implements inbound marketing which results in lead generation through the use of a number of tools. Some examples of these utilities are:
Once the Strategic Inbound Marketing Plan is created, it is time to begin setting up the campaign. Several things may be required during this phase in order for the campaign to succeed.
Develop a set of detailed audiences to target on Facebook and LinkedIn that will place relevant advertisements on their newsfeeds
Provide tailored Facebook management services with a dedicated social media manager and project manager
Text-based ads that display at the top of search engines (Google, Bing, Yahoo, AOL, etc.) when certain keywords are entered
Design and develop an interior page to your website where prospects fill out a form to gain more information
Craft visually-appealing, responsive email templates for a robust email campaign to reach prospects going beyond "batch and blast" by utilizing defined segmented audiences
Alter the code of your website to improve search engine results allowing your website to appear higher on the list
Write relevant blogs to add to your website to drive customer traffic and improve search engine results
Funnel all existing and new lead and customer data into a Salesforce environment for a full lifecycle of management